Classible
Honest. Authentic. Respectful.
Welcome to Classible — Canada's local service review platform.
Classible exists to bring customers and local businesses closer together through honest reviews, authentic experiences, and respectful conversations.
We know running a business is not easy. Every day, business owners and their teams deal with customers, schedules, employees, suppliers, unexpected problems, and the pressure to keep showing up and doing good work.
Our goal is not to tear businesses down.
Our goal is to help good businesses be discovered, help customers make informed decisions, and create a service culture where everyone has room to do better.
These guidelines explain how we encourage businesses to participate on Classible.
Contents
Honesty is the foundation of Classible.
Your business profile should accurately represent who you are and what you offer.
Please provide accurate information about:
If something changes, update your profile when reasonably possible.
Clear information creates clear expectations.
Classible is about real local businesses and real customer experiences.
Your profile should represent your actual business.
Your reviews should come from real customers.
Your responses should sound like your business and your people — not like manufactured marketing language.
We encourage businesses to share:
Authenticity helps customers understand who they are choosing.
We encourage businesses to invite genuine customers to share their experiences.
You can invite customers through:
A simple request is often best:
“Thank you for choosing us. We'd love to hear about your experience. Please leave an honest review on Classible.”
We encourage honest reviews, not a particular rating.
Please don't ask customers:
“Can you give us five stars?”
Instead, give them the freedom to tell their own story.
Classible believes good work should earn genuine recognition.
Businesses should not purchase or manufacture positive reviews.
Please don't:
No bought praise. No manufactured reputation.
Your reputation should reflect the experiences of your customers.
Negative feedback is part of running a business.
Sometimes customers will have a disappointing experience. Sometimes they will misunderstand what happened. Sometimes they will simply have different expectations.
Classible does not expect businesses to be perfect.
We encourage businesses to see feedback as an opportunity to understand customers and improve.
A legitimate negative review should not be treated as an enemy. It can be a conversation. It can reveal something you didn't notice. And sometimes, it can help the next customer understand what to expect.
When responding to a review, remember that another person will read your response.
That person may be:
A respectful response can say a lot about your business.
Instead of
“This customer is lying.”
Consider
“We're sorry to hear that your experience did not meet your expectations. We'd appreciate the opportunity to understand what happened and see how we can improve.”
You don't need to agree with every review.
But you can disagree with dignity.
A business may receive a negative review even when it normally provides excellent service.
One difficult experience does not define an entire business.
If you receive criticism:
Listen
Try to understand what the customer experienced.
Check
Review the facts and your records where appropriate.
Respond
Explain your perspective calmly and respectfully.
Improve
If there is something you could have done better, learn from it.
Keep Going
Continue doing good work.
Classible believes there should be room to improve.
Classible isn't only about complaints.
We want to see more recognition for businesses and people who do their work well.
If your customers appreciate your service, encourage them to share their experience.
Celebrate:
Good experiences deserve to be heard.
When a job goes right, that story can help the next customer.
Every customer deserves dignity.
Classible does not tolerate harassment, threats, racism, hate, or demeaning language toward customers.
A disagreement about a review should never become a personal attack.
You can defend your business without attacking the person.
Classible is also a community of people who provide services.
Customers may review a business because of an interaction with an employee or contractor.
Businesses should not expose employees to public harassment because of a review.
Likewise, employees should not be encouraged to create misleading reviews or manipulate a business's reputation.
Good service depends on people.
Treat them accordingly.
When responding to reviews, protect the customer's personal information.
Do not publicly disclose:
Even when responding to an unfair review, keep private matters private.
Classible ratings should reflect genuine customer experiences.
Please don't attempt to artificially increase or decrease a rating.
This includes:
You can build your reputation. You cannot manufacture it.
Healthy competition is good for local communities.
Using Classible to secretly attack another business is not.
Businesses should not create or encourage misleading negative reviews about competitors.
Compete through:
Let customers make their own decisions.
A review is not an invitation to win an argument.
Before responding, ask:
“Will this response help someone understand our business better?”
A useful response might:
A response should not:
Businesses are run by people.
People make mistakes.
Acknowledging a genuine mistake can demonstrate responsibility.
For example:
“We made a mistake with the appointment scheduling, and we're sorry. We've reviewed what happened and have changed our process to help prevent this from happening again.”
Customers often value honesty more than a perfect-sounding response.
You do not have to agree with every review.
If you believe a review is:
you can report it through the appropriate process.
Please provide factual information that can help Classible understand the situation.
A review should not be reported simply because it is negative.
Disagreement is not the same as a policy violation.
Customers should be able to describe their experience in their own words.
Businesses should not pressure customers to:
If a customer voluntarily updates a review after you resolve an issue, that is their decision.
Your Classible profile is an opportunity to introduce your business to the community.
Consider including:
Don't just tell people that you're "the best."
Show them what you do and why you care.
Use real photographs of:
Do not use misleading photographs or images that imply work was completed when it was not.
Do not upload photographs containing private customer information without appropriate permission.
Classible may offer businesses paid services such as:
Paid services provide business tools and promotional opportunities.
They do not buy:
Businesses can pay for tools. They cannot pay for a better reputation.
Classible may provide AI-powered tools to help businesses understand customer feedback or draft responses.
For example:
AI can help, but it should not replace human judgment.
Before publishing an AI-generated response, read it carefully.
Make sure it:
Classible is about more than ratings.
Local businesses are part of the communities they serve.
We encourage businesses to contribute to a healthier service culture through:
From Vancouver to Halifax, local services help hold communities together.
Better service starts with people who care enough to keep trying.
Classible may take appropriate action when there is evidence of serious or repeated violations.
Depending on the circumstances, we may:
We aim to act fairly and proportionately.
Our goal is not to punish businesses.
Our goal is to protect the integrity of the Classible community.
Running a business is not easy.
We understand that businesses may experience:
Classible is not here to demand perfection.
We want to create a place where businesses can:
Customers deserve honest information about the services they are considering.
They should be able to:
Businesses and customers both have an important role in creating a trustworthy platform.
We encourage every business on Classible to remember three simple principles:
Honest
Tell the truth about your business. Let your customers tell the truth about their experiences.
Authentic
Show people who you really are. Let your reputation grow from the work you actually do.
Respectful
Treat customers, workers, owners, and fellow businesses with dignity. Disagreement is okay. Cruelty is not.
Classible believes Canadian service culture can become clearer, kinder, and better for everyone.
We want to see:
Thank you for being part of that community.
Classible
Real Reviews. Local Services. Canada.
Honest. Authentic. Respectful.